A Fail-proof Way to Know What to Post
UNPOPULAR OPINION: Knowing what to post does NOT have to be stressful or confusing either…If you use the approach from this blog, knowing what to post is entirely figureoutable, repeatable, and will skyrocket your engagement online.
🔑 The key to getting clicks and views online is NOT a secret…
🔑 The key to getting clicks and views online is knowing what to post!
I repeat, knowing what to post is key to getting quick clicks and views —making it easier for your community to find you online.
Keyword Research Helps You Learn People
Keyword research is a fail-proof way to know what to post on social media. To clearly define it – keyword research is a process that reveals what your audience is searching for online.
Keyword research lets anyone who uses it instantly identify in-demand topics. AND that anyone includes content creators, marketers, business owners — OR people like you with whatever you do.
Knowing what topics are in-demand is key to knowing what online content to post, including social media posts, blogs, and more.
How to Know What Your Audience is Thinking
Keyword research is a strategy that uncovers what your audience cares about and craves by showing you what people are searching for online. Knowing what people are searching for online gives you an advantage by making you more aware of what a community cares about and needs.
The more you learn about your community and what they are searching for (aka those in-demand topics), the more you can personalize content for them.
In short, the more aware you are of your community, the more you’ll know what to post — for clicks, views, and helping your community find you.
Reach the Cries, Cares, and Cravings of Your Community
Keyword research is your magic easy button for finding content ideas and knowing what to post —— because it makes it easier to answer the questions and concerns of your community.
Keyword research is ONE POWERFUL way to get clear content ideas and topics for your community.
Keyword research empowers you to do this 👇🏽 for your community:
✨ Intuitively answer their questions
✨ Affirm their feelings
✨ Calm their fears
✨ Confirm their suspicions
✨ Guides them to what they need but didn’t know they needed—until they saw you post it
This personalized, intuitive, made-for-something-specific approach to making content makes you more desirable to your community.
Some other benefits of making personalized content for your community are it lets you establish yourself as an authority, skyrockets your credibility, builds business value, and drives profits.
Using Predictive Searches to Find Topics
You can also discover keywords by using any predictive search on a predictive search engine. Predictive searches give suggestions as you type. Think Google, YouTube, Pinterest, LinkedIn, and Amazon, to name a few.
Many search engines, online stores, and social networks use predictive searches. You can use them too to find keywords and know what to post so you can get clicks and views and help your community find you.
Easy-to-Use Content Research Tools to Find Topics
Below are six content research tools. Content Research Tools automate the keyword research process. Some tools even use more advanced AI technology to do it.
Use these tools to find keywords (words or phrases that people are searching for online).
📌 Ubersuggest (ubersuggest.com)
📌 BuzzSumo (buzzsumo.com)
📌 Google Trends (trends.google.com)
📌 vidIQ (vidIQ.com)
📌 Keywords Everywhere (keywordseverywhere.com)
📌 Answer The Public by Ubersuggest (answerthepublic.com)
📣 Niche Down
📣 Outgrow Your Competition
📣 And Break Open Markets
Insider Dos and Don’ts for Keywords
🚧 I do use keyword research to find more niche topics with less competition online. I also call this niching down.
🚧 I do NOT make content for ALL THE THINGS I discover (Ugh, that would be so overwhelming).
🚧 I do stick with content that aligns with my expertise and then my community’s interests!
🚧 I do flip my new-found insider knowledge into…
✓ Content topics for blogs and podcast episodes. ✓ In URLs and my blogs. ✓ As hashtags on social media. ✓ As buzzwords on social media captions. ✓ In meta descriptions and preview text on blogs. ✓ As alternate text on images for blogs and social media posts. ✓ I even flip keywords into products and services.
Topics That Get Clicks, Views, and Attract Your Community
I’ve got a DISCOVERY EXERCISE to help you discover content ideas for your niche that get clicks, views and can attract your community.
Action 1: Make a list of 10 words related to your brand or business.
Action 2: Next, use keyword research to find related keywords for all 10.
Action 3: Then, use what you discovered through your searches to make more intuitive content.
Create More Clickable Content That Your Community Craves…
Below is a preview of my Make More Intuitive Content printable workbook.
Use it to guide you through keyword research, so you always know what to post and make the most intuitive content!
DANTE + LOLA
Dante is a money magnet and the king of optimization. He loves creating plans that cut losses, increase profits, and build cash.
Lola is a genius at creating digital content and OCD about organization. Her gift is making things simple and organizing creative projects.
Got questions? Contact us!
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