Social Media Post Ideas to Raise Brand Awareness

Win Followers With Behind-the-Scenes Content

You should share more behind-the-scenes content.

Here’s why.

👏🏽 It’s a highly underrated way to promote your stuff.

👏🏽 It does NOT come off like an ad or spammy.

👏🏽 Its natural approach helps disarm skepticism.

👏🏽 And it incentivizes the buying process by (1) showing people how they can use what you’ve got and (2) why they need it in their lives!

Raise Brand Awareness

Behind-the-scenes content pulls the curtain back and exposes some secrets to let people see what you actually do.

That humanizes you.

All in all, making behind-the-scenes content an unintrusive, friendly, and effortless way to:

📣 Share your business
📣 Promote your brand
📣 And get eyes on whatever you’re doing

To sum things up, behind-the-scenes content raises brand awareness.

via GIPHY

Behind-the-Scenes Social Media Post Ideas for You

📌 Instead of sharing a product image, share your products in real-life use. This lets people see the benefits firsthand and helps them visualize themselves using your stuff.

📌 Share curated lists. Curate a list of anything you can associate with your brand. Anything can include products, reviews, services, systems, podcasts, influencers, industry-peers, or more.

Let me unpack this a bit more. Instead of posting a mock-up of your book, share a video dump of a few books. Make sure you add your book to the list too. Don’t have a book or product yet? How about sharing curated lists of tools that help you do your best work? Or share a list of your favorite social media pages? Don’t forget to add your page to that list too!

📌 Instead of saying what you do, make coworking videos and show people what you do. Let viewers get firsthand experience of what you do (this is so fun)!

📌 Instead of sharing your latest promotion, try sharing a testimonial. Then use your caption to give a brief explanation of the testimony. Close your caption by plugging in your promo and saying how to reach you.

📌 How about this one? Instead of telling people your mission statement, show them your mission statement in action. Showing people your mission statement and values in action is a whole love language.

Got any ideas of your own?

Write them down now! They can help you raise brand awareness on social media!

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