OFF-PEAK POSTING STRATEGY
Today, I’m spilling some social media posting strategies—specifically when to post.
The best part about it?
You can listen to this blog as a podcast.
Just hit play to tune in or keep on scrolling to read it!
Confession time . . .
🚫 I don’t follow the recommended posting times on social media sites.
🚫 And I don’t usually post on the hour, either.
The reason why is I have another strategy that works for me.
I call it the Off-Peak Posting Strategy because I intentionally post at off-peak times.
Here’s why I started doing that . . .
Pause a sec and imagine this ⸻ what if everyone posted their stuff (on social media) at the same time? That would be like a tidal wave of content on our feeds with notification after notification.
🌊🌊🌊 The trouble there is trying to get noticed and get the attention you want in a sea of notifications and freshly posted content.
Thinking about that sea of notifications made me say N O P E and ditch the recommended posting times.
Because it helps me bypass the competition and noise that comes with posting at popular times!
Now I choose a specific time to post every day and stick to it!
This way, I can experiment and find out what works best instead of mindlessly following posting recommendations.
DAILY POSTING RECOMMENDATIONS
Now you may be wondering, how often should I post on social media?
And the truth is daily posting recommendations are just that⸻recommendations.
Some of them aren’t REALISTIC for everyone.
That’s why I say create your own best practice using this foundation:
- Post frequently and post consistently.
- Posting frequently can help you increase your visibility and reach on social media platforms.
- Posting consistently can help you maintain your audience’s interest and trust.
But to give you an idea of some general posting recommendations ⬇️⬇️⬇️
I have 3 posting recommendations to give you…
🚀 A chill goal.
🚀 A balanced goal.
🚀 And a bold goal.
| PLATFORM | CHILL GOAL | BALANCED GOAL | BOLD GOAL |
|---|---|---|---|
| 1 post/day | 2 posts/day | 3 posts/day | |
| 1 post/day | 2 posts/day | 3 posts/day | |
| 1 post/day | 2 posts/day | 3 posts/day | |
| 3 pins/day | 7 pins/day | 11 pins/day | |
| Snapchat | 1 snap/day | 3 snaps/day | 5 snaps/day |
| TikTok | 1 video/day | 2 videos/day | 4 videos/day |
| 3 tweets/day | 7 tweets/day | 15 tweets/day | |
| Blog Posts | 1 post/week | 2 posts/week | 3 posts/week |
| Podcast Updates | 1 episode/week | 2 episodes/week | 3 episodes/week |
| Live Shows | 1 live/week | 2 lives/week | 3 lives/week |
MAKE YOUR POSTS COUNT
Curious about making your posts count?
I’ve got you!
Just check out my blog post BEYOND THE LIKES!
It can help you unlock your social power and not burnout. ⬇️⬇️⬇️
FIND FAVOR ON SOCIAL MEDIA
Last thing, the more interactions your posts get, the more the algorithm will favor your page and show it to more people. Interactions include likes, comments, shares, and views. But if you only make posts that get low engagement, the algorithm will think your page is NOT interesting or relevant, showing it less often.
I want to tell you how to avoid that.
But I’ll save that talk for another episode!
In the meantime, I have a blog post that tells you exactly how to use three proven strategies to achieve and exceed your social media goals! The blog even includes reasons why social media engagement falls flat and how to fix it!
Below is a link to that blog!
Okay, that’s all for now. I hope this blog gave you the confidence to do your own thing and stay consistent when you feel nobody is watching!
One more thing — Thanks so much for trusting me with your time, your dream, your goals, and your calling!
👋🏽 Hi, I’m LOLA ⸻ the creator of offbeat life advice brand, The Smoking Prophet, owner of a growing content agency, and cultivator of life (family first)!
Most days, you can find me at my desk, in my garden, or on the go. My super-social family keeps me on my toes!
Follow The Smoking Prophet to ignite your creativity, grow spiritually, and blaze your own trail online!
1 Comment
Anonymous · at
Loved this!!! Thank you Lola!!!