One Common Trend that Kills Creativity
One of the most common destructive and deceptive productivity trends is a creative buzzkill. What is it? Multitasking – a creator’s nightmare. How? Multitasking fragments your focus and divides your thoughts, disrupting your brain’s power to connect ideas and information through something called associational thinking.
Multitask and you’ll almost indefinitely run into a creative block.
Per the author’s of The Innovator’s DNA Jeff Dyer, Hal Gergersen, and Clayton M. Christensen: “Associating happens as the brain tries to synthesize and make sense of novel inputs. It helps innovators discover new directions by making connections across seemingly unrelated questions, problems, or ideas.” [1]
Associating is necessary to create, and legit allows ingenuity to flourish.
Steve Jobs said “creativity is just connecting,” so focus, let your brain connect and create! [2]
Also, check out this podcast: Why Multitasking Sucks for Everyone – Including You + 4 Hacks to Replace It to help you work less, produce more, and feel better.
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Resources
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Dyer, Jeff, et al. “Five Discovery Skills That Distinguish Great Innovators.” HBS Working Knowledge, 20 July 2011, hbswk.hbs.edu/item/five-discovery-skills-that-distinguish-great-innovators.
- Wolf, Gary. “Steve Jobs: The Next Insanely Great Thing.” Wired, Conde Nast, 4 June 2017, www.wired.com/1996/02/jobs-2/.
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