Imagine this: Someone finds your page online and gets so caught up in your content they can’t tear themselves away.
They’re hooked. Glued to you.
Scrolling for hours.
Soaking up your words.
But there’s a problem: This is NOT your reality (yet).
Because your audience isn’t sticking around long enough to truly engage with your content.
They scroll.
They skim.
And they move on.
Ugh. That’s NOT a good feeling.
So, let’s change that.
The Not-So-Secret Content Strategy
🪄 TA-DA! BINGEABLE CONTENT is the not-so-secret strategy that gets people to spend more time with your content.
And in this blog, I’m going to show you exactly how to do it.
Up next, I’ll DEFINE BINGEABLE CONTENT and unpack how it:
➡️ Gets people to spend more time with your content.
➡️ Grows an online following organically.
➡️ Keeps your community coming back for more.
What’s Bingeable Content
Bingeable content isn’t just about entertaining or informing your audience.
It’s a strategic move that captivates and can skyrocket your reach online.
To paint a picture, think about this…
Bingeable Content is like serving your audience up a buffet — instead of a single dish. Serving up a buffet of content that gives choices ➡️ keeps people coming back for more, ➡️ scrolling through your website or page, ➡️ and cozying up with your message like y’all are BFFs.
BINGEABLE CONTENT CAN HELP YOU GAIN 
✅ Invaluable Influence: By keeping people glued to your page or website, you’re gaining influence. Word-of-mouth spreads, and your message can go farther.
✅ Algorithm Love: Algorithms notice when users linger on your content. The longer they stay, the more favorably the algorithms treat your posts.
✅ Unlimited Reach: When algorithms work in your favor, there’s no limit to how far your message can reach.
And that’s a recipe for unlocking organic growth.
Ready to explore this strategy to captivate your audience, hold their attention, and keep them coming back for more? That’s next!
How to Make Bingeable Content
Making Bingeable content is as easy as this — you create multiple pieces of content ALL from ONE brilliant idea, topic, or theme.
Sounds easy, but if we’re honest…
Sometimes, we MOVE too fast with our ideas. I’ll explain.
💡 We get an idea.
🎬 We figure out how to make it happen.
🔚 Then, we get things done and move on to the next thing.
But what if we stopped treating our ideas like ONE-AND-DONE DEALS?
And what if we WITHDREW every nugget of value out of our ideas like we’re cashing a paycheck?
MINI–BLUEPRINT: GET PEOPLE TO LINGER
- Leave Them Wanting More: Curiosity Is Key
- Good content should always leave your audience with questions because curiosity is like a magnet that keeps them engaged. Whether it’s a podcast, live stream, book chapter, or social media caption, make your audience itch to know and want more.
- Try introducing a question at the end of your content (video, podcast, or blog). Then, reveal you’ve got the answer! And they can find the answer in your next post, podcast, or video. Just be sure to link that content.
- Multiply Your Ideas: Don’t Settle for One-and-Done
- Instead of treating your ideas as one-and-done deals, milk them for all they’re worth. Stretch a brilliant idea into multiple pieces of content. Spin it from different angles.
- Brainstorm what questions your content sparks and then break down those answers with more content. Your community is in the comments — so check the comments for questions. And don’t limit yourself to ONLY your page. Check other people’s pages and brands, too.
- Tools to Anticipate Audience Thoughts and Questions
- Use tools like AnswerThePublic.com and VidIQ.com to learn what your audience is curious about. These tools can help you anticipate their thoughts and create content. See more tools here.
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Now, let’s turn our attention to some examples you can personalize for yourself!
Use them to keep your community coming back for more!
Make This Your Own
Inspirational Authors
You’ve written a transformational book or entertaining story to guide people to their goals. But don’t stop at the book. Turn each chapter into bite-sized inspirational quotes for your social media feed. Host a live-book reading. Unpack each concept with a series of blog posts or podcast episodes. Then, mention your book at the end of each message!
Up next are Christian ministries, ministers, and non-profits.
Christian Ministries
You’ve been spreading your messages of faith, hope, or service through sermons, teachings, and outreach. Why not flip those things into bite-size weekly devotionals? Then, share those same things through email. Create a digital book or publish a book. Craft interactive study guides or guided journals with reflection prompts. Spotlight community testimonial videos to showcase the power behind what you believe!
And let’s NOT forget about our online educators.
Online Educators
You’ve got a wealth of knowledge! There’s really NO limit to what you can do. Start here: Create a 6-episode podcast on a topic. Break down key concepts in graphics or as carousel-style posts (see example here). Curate lists of things that are relevant to people. Your goal: Empower everyday people by avoiding industry jargon and simplifying complex ideas.
Next up, my fellow podcasters.
Passionate Podcasters
You’re impassioned to share insights, interviews, or entertaining stories. But you can go beyond the audio content. Turn podcast scripts into blog posts. Share snippets in emails. Make visual teasers for social media (Carousel posts are great for this). Then, turn longer podcasts into short, engaging video clips. Learn more with Bite-Size Tutorial for Making Short But Engaging Videos.
Now, onto our fitness coaches.
Fitness Coaches
Share your top-tier workout routines. But don’t just leave it at that. Record short exercise videos for stories or social media. Then, create downloadable PDFs with those top-tier routines, bonus tips, and meals you eat to be a healthier you. You can share photos of your after-workout meals and fast-food options that don’t derail your hard work. Host virtual Q&A sessions. Debunk fitness myths around workouts, losing weight, building muscle, or whatever your specialty is!
Bloggers and Website Owners Beware
I can’t talk about bingeable content and NOT talk about content cannibalization.
Content cannibalization is when you have two or more pieces of content on your website that are so similar — the content competes with each other. Picture being with a group of friends, and they’re all trying to tell you the same story at once. Whoa. 😵💫😵💫😵💫 That makes my head spin thinking about it.
Well, that same thing can happen with search engines…
And when that happens, it can confuse search engines like Google. They might not know which piece of content to show people first when they search for something related to your topic.
So, instead of one of your blog posts or videos getting all the attention, they kind of end up competing with each other. This can be bad because it means neither of them gets as much traffic or views.
So you wanna ditch competing content (videos, blog posts) on your website.
The solution? Instead, focus on making your content unique even if the content topics are similar.
Final Reminders
Well, that’s all for now.
Remember, BINGEABLE CONTENT IS A WIN-WIN because every piece of content you make creates a chance for someone new to find you and BINGE.
Just remember, when making bingeable content, avoid cannibalizing your own material.
That means each piece of your content should complement the others.
This is how to leave your audience hungry for more.
Last thing — if you need a confidence boost, you need my Sweet Spot WOW Finder.
It’s a guide to unlock your inner power. No exaggeration.
Discover what makes people say WOW about you!
Learn about the Sweet Spot WOW Finder today — TAP HERE.
👋🏽 Hi, I’m LOLA ⸻ the creator of offbeat life advice brand, The Smoking Prophet, owner of a growing content agency, and cultivator of life (family first)!
Most days, you can find me at my desk, in my garden, or on the go. My super-social family keeps me on my toes!
Follow The Smoking Prophet to ignite your creativity, grow spiritually, and blaze your own trail online!
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